{"id":506,"date":"2017-11-25T03:15:41","date_gmt":"2017-11-25T03:15:41","guid":{"rendered":"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/?p=506"},"modified":"2017-11-28T13:06:56","modified_gmt":"2017-11-28T13:06:56","slug":"totinos-pizza-rolls-a-postmodern-adventure-good-job","status":"publish","type":"post","link":"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/assignments\/music-video-review\/totinos-pizza-rolls-a-postmodern-adventure-good-job\/","title":{"rendered":"Totino&#8217;s Pizza Rolls: A Postmodern Adventure Great Job!"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Summarized in <a href=\"https:\/\/www.washingtonpost.com\/outlook\/why-is-millennial-humor-so-weird\/2017\/08\/11\/64af9cae-7dd5-11e7-83c7-5bd5460f0d7e_story.html?utm_term=.b33b6a0d009e\">this article<\/a> beautifully as a video in which \u201cgrown men \u2026 dance to shrill synth beats while eating Totino\u2019s pizza rolls out of a tiny pink backpack,\u201d comedy duo Tim Heidecker and Eric Wareheim\u2019s commercial for Totino\u2019s pizza rolls depicts an authentic and successful marriage between image, music, sound, and editing &#8212; a true multimedia experience. After all, as the comment below reminds us, this is a real commercial:<\/span><\/p>\n<p><a href=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-11.06.40-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-521\" src=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-11.06.40-PM.png\" alt=\"\" width=\"454\" height=\"99\" srcset=\"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-11.06.40-PM.png 454w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-11.06.40-PM-300x65.png 300w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\"> Totino\u2019s actually paid Tim and Eric to create an advertisement featuring their product, and they\u2019re not the first ones to do so (check out these pieces for <a href=\"https:\/\/www.youtube.com\/watch?v=5p0QtJMKt1s\">Absolut<\/a> and <a href=\"https:\/\/www.youtube.com\/watch?v=BNbMvlPc_7U\">Old Spice<\/a>). But what exactly <\/span><i><span style=\"font-weight: 400\">is<\/span><\/i><span style=\"font-weight: 400\"> the fine line that separates this masterpiece from a Mountain Dew-fueled fever dream of a last minute assignment thrown together the night before a freshman English presentation? <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"TOTINO BOY!\" width=\"525\" height=\"295\" src=\"https:\/\/www.youtube.com\/embed\/2lPX5b9m7ro?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400\">There\u2019s definitely\u2026 a lot to unpack here. Much of the ad&#8217;s effectiveness lies in incongruity theory, or the idea that part of what makes something funny is presenting the unexpected. In his <\/span><i><span style=\"font-weight: 400\">Critique of Judgement<\/span><\/i><span style=\"font-weight: 400\">, Immanuel Kant writes, \u201cIn everything that is to excite a lively laugh there must be something absurd.&#8221;\u00a0<\/span><\/p>\n<figure id=\"attachment_513\" aria-describedby=\"caption-attachment-513\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Shark-costume-for-bearded-dragons-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-513\" src=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Shark-costume-for-bearded-dragons-1-300x180.jpg\" alt=\"\" width=\"300\" height=\"180\" srcset=\"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Shark-costume-for-bearded-dragons-1-300x180.jpg 300w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Shark-costume-for-bearded-dragons-1.jpg 570w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-513\" class=\"wp-caption-text\">Incongruity theory hard at work<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">This definition of incongruity theory also touches on irony, which derives power from an awareness of what is expected and plays off of that expectation by subverting it. Much of Tim and Eric&#8217;s humor relies on this principle, often pushing past a primary boundary into the absurd. The juxtaposition of a tiny pink backpack on a grown man, for example, is ironic enough, but in the segment from 0:28-0:35 the team takes it further by cutting away from the scene and labeling this backpack as a \u201cFeminine Pizza Bag.\u201d In this cut scene, Tim and Eric are made tiny and the tiny pink backpack is made huge, with the duo standing on top of it. This takes the juxtaposition one degree further &#8212; using something that already lies outside a norm (shrinking a backpack and putting it on someone who you would not normally see wearing said backpack), pinpointing some aspect that makes it weird (it\u2019s really small!), and then inverting that quality (let\u2019s make it large and put Tim and Eric on the bag instead of putting the bag on Eric), then sequencing those two visuals back to back to back. This happens in a span of less than ten seconds, which is not a lot of time for your brain to consciously grab on to all of these intricacies, further playing into the absurdity of it all.<\/span><\/p>\n<figure id=\"attachment_522\" aria-describedby=\"caption-attachment-522\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/tumblr_nenjcrEgWp1tsvqt2o1_1280.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-522\" src=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/tumblr_nenjcrEgWp1tsvqt2o1_1280.png\" alt=\"\" width=\"1280\" height=\"719\" srcset=\"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/tumblr_nenjcrEgWp1tsvqt2o1_1280.png 1280w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/tumblr_nenjcrEgWp1tsvqt2o1_1280-300x169.png 300w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/tumblr_nenjcrEgWp1tsvqt2o1_1280-768x431.png 768w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/tumblr_nenjcrEgWp1tsvqt2o1_1280-1024x575.png 1024w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/a><figcaption id=\"caption-attachment-522\" class=\"wp-caption-text\">Tiny Tim Feat. Big Backpack<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Repetition is another powerful tool throughout the video. From an auditory standpoint, the chorus \u201cTotino\u2019s, Totino\u2019s, how did you know!\u201d comes and goes throughout the video in various forms. It opens with the original iteration in the exposition, but later revisits Tim and Eric in a greenscreened kitchen just chanting \u201cTotino\u2019s\u201d over and over. In fact, thanks to a <a href=\"https:\/\/docs.google.com\/document\/d\/1OGB9UqbLrRI4oAan4Fg9lwew1XJ5yH3azb7vIFcJ8pk\/edit?usp=sharing\">transcript<\/a> provided in the comments by user HannibalOrJustRex, we know that the word \u201cTotino\u2019s\u201d comes up no less than 29 times. The majority of this repetition is concentrated near the end of the video, which devolves into an Einstein-on-the-Beach-esque chorus of \u201cTotino\u2019s,\u201d \u201cWhoo\u201d (from Tim), and \u201cYeah\u201d (from Eric), before a closing word from Hard Rock Joe and a final \u201cWhoo\/Yeah\u201d from Tim and Eric, respectively. This progression from coherent nonsense distilled down to the most basic dialogue consisting solely of product name and cheers of enthusiasm falls under that same umbrella of absurdist incongruity theory, but does so in a way that still abstractly relates to the original topic at hand (Totino&#8217;s = Good). From an advertising standpoint, it also sends the subliminal message tying the product (Totino&#8217;s) to a positive reaction (Whoo\/Yeah), which strengthens the overall effect of the work.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Visual repetition is an equally powerful element at play. The video opens and closes with snippets of Hard Rock Joe talking about his love of punk bass and pizza rolls over a green screen backdrop of a dimly lit brick room. Whenever we see Hard Rock Joe by himself throughout the video, it\u2019s in this setting, and the three principal scenes in this setting are the very beginning, middle (1:35), and very end. Repetition abounds within a lot of these recurring green screen backgrounds &#8212; take the layered pizza one at 0:15 (which comes back at 0:25 and 1:15), or the cut and paste city assembled from a combination of pizza rolls, party pizza boxes, and standard run-of-the-mill pizzas at 0:27. The pizza with holes cut out of it here is actually derived from the pizza mask the unnamed woman wears in the exposition at 0:08, and resurfaces in the backdrop at 2:28 (as evidenced below).<\/span><\/p>\n<figure id=\"attachment_507\" aria-describedby=\"caption-attachment-507\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-1.44.13-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-507\" src=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-1.44.13-PM-300x169.png\" alt=\"\" width=\"500\" height=\"281\" srcset=\"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-1.44.13-PM-300x169.png 300w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-1.44.13-PM-768x432.png 768w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-1.44.13-PM.png 854w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-507\" class=\"wp-caption-text\">Pizza Mask, Upper Right<\/figcaption><\/figure>\n<figure id=\"attachment_508\" aria-describedby=\"caption-attachment-508\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-2.19.40-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-508\" src=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-2.19.40-PM-300x168.png\" alt=\"\" width=\"500\" height=\"280\" srcset=\"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-2.19.40-PM-300x168.png 300w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-2.19.40-PM-768x430.png 768w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-2.19.40-PM.png 854w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-508\" class=\"wp-caption-text\">Pizza Mask, Original<\/figcaption><\/figure>\n<figure id=\"attachment_509\" aria-describedby=\"caption-attachment-509\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-1.45.45-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-509\" src=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-1.45.45-PM-300x169.png\" alt=\"\" width=\"500\" height=\"282\" srcset=\"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-1.45.45-PM-300x169.png 300w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-1.45.45-PM-768x433.png 768w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-1.45.45-PM.png 854w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-509\" class=\"wp-caption-text\">Pizza Mask Returns (also as a bonus, note the face swap of Tim&#8217;s head on Eric&#8217;s body and vice versa)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">A similar repetition out of context can be found with the glasses Eric wears in the pizza chess scene &#8212; we saw a cut and paste version of those on Hard Rock Joe near the beginning (0:22). <\/span><span style=\"font-weight: 400\">And there are plenty of scenes with duplicates of Tim or Eric &#8212; we have three Tims on screen at 1:32, five Tims at 1:59, and three Erics at 2:32, for instance. There\u2019s also two separate scenes where each sings with mouths replacing their eyes &#8212; Tim at 1:35, and Eric at 2:29.\u00a0<\/span><\/p>\n<figure id=\"attachment_514\" aria-describedby=\"caption-attachment-514\" style=\"width: 400px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-9.53.42-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-514\" src=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-9.53.42-PM-300x169.png\" alt=\"\" width=\"400\" height=\"225\" srcset=\"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-9.53.42-PM-300x169.png 300w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-9.53.42-PM-768x432.png 768w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-24-at-9.53.42-PM.png 849w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-514\" class=\"wp-caption-text\">Tim on the right (sans eyes but with triple the mouths)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">This repetition of image and sound provides us with a sense of formal structure throughout, however abstract, whether it\u2019s revisiting Hard Rock Joe in his punk bass dungeon, repeating a backdrop as with the layered pizzas, or repeating a word or phrase. This purposeful reuse of previous material, no matter how fleeting or subtle, provides a thread for our subconscious to follow, which is what allows us to view the whole thing as a (somewhat) coherent single entity as opposed to a string of random unrelated vignettes. Again, this is all presented in a very fast paced manner, not something we consciously pick up on but rather dependent on the fact that the human brain is hard-wired to detect pattern and repetition.\u00a0<\/span><\/p>\n<figure id=\"attachment_515\" aria-describedby=\"caption-attachment-515\" style=\"width: 525px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/093016_CH_walker_CAM_01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-515 size-large\" src=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/093016_CH_walker_CAM_01-1024x719.jpg\" alt=\"\" width=\"525\" height=\"369\" srcset=\"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/093016_CH_walker_CAM_01-1024x719.jpg 1024w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/093016_CH_walker_CAM_01-300x211.jpg 300w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/093016_CH_walker_CAM_01-768x539.jpg 768w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/093016_CH_walker_CAM_01.jpg 1600w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/a><figcaption id=\"caption-attachment-515\" class=\"wp-caption-text\">Art is hard sometimes<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">A lot of the time we <a href=\"https:\/\/www.theodysseyonline.com\/the-problem-with-modern-art\">hear<\/a> <a href=\"http:\/\/nationalpost.com\/opinion\/john-robson-modern-art-is-garbage-and-it-stinks\">responses<\/a> to contemporary art (and by extension contemporary music) like, \u201cMy kid could do that &#8212; so unimpressive,\u201d or \u201cI can\u2019t tell the difference between that and <a href=\"https:\/\/www.buzzfeed.com\/colinheasley\/is-it-garbage-or-contemporary-art?utm_term=.yw3XVk3qY#.lnexRWYel\">garbage<\/a>,\u201d or \u201cWhat\u2019s this doing in a gallery? That\u2019s not art!\u201d These reactions imply a few things. First, that the artist is not talented; consequentially, that a determining factor of \u201ctalent\u201d lies in how easy it is for the viewer to \u201cget\u201d the meaning at first glance; and finally, an output fueled by anger at the museum or concert hall or whatever space said piece of art finds residence for allowing that piece of art to be put on display. To me, comments like this are a visceral negative response that allow the (often narrow-minded) viewer to maintain a sense of superiority, maintain power in an unfamiliar context, and maintain the same worldview they had before it was challenged by the idea that something different or hard to understand could have something powerful and relevant behind it. In the words of <a href=\"https:\/\/www.theguardian.com\/global\/shortcuts\/2015\/oct\/27\/modern-art-is-rubbish-why-mistaking-artworks-for-trash-proves-their-worth\">this Guardian article<\/a>, that\u2019s a big part of what makes Contemporary Art <\/span><i><span style=\"font-weight: 400\">art<\/span><\/i><span style=\"font-weight: 400\">: \u201cAs long as someone thinks modern art is rubbish, it is still provocative. It is still dangerous.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">A lot of the negative reactions to Tim and Eric\u2019s work (the Totino&#8217;s advertisement being no exception) contain a similar veiled anger. One comment reads:<\/span><\/p>\n<p><a href=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-23-at-2.31.40-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-510 size-full\" src=\"http:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-23-at-2.31.40-PM.png\" alt=\"\" width=\"883\" height=\"145\" srcset=\"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-23-at-2.31.40-PM.png 883w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-23-at-2.31.40-PM-300x49.png 300w, https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-23-at-2.31.40-PM-768x126.png 768w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\"> And to an extent, he does have a point, with regard to timing. I don\u2019t think this kind of humor would have resonated as strongly 20 years ago, and it also seems to resonate better with younger audiences than older demographics. But the reason this dynamic duo finds success is because the \u201cnonsense\u201d they put out is so carefully <\/span><i><span style=\"font-weight: 400\">not<\/span><\/i><span style=\"font-weight: 400\"> random. It toes the line between expectation and absurdity in a way that plays with your head but still leaves you with the impression that you\u2019ve watched some abstraction of a single idea, as opposed to a disparate smattering of screenshots and soundbites of unrelated material. It provokes a powerful reaction from most people because there is intent in the execution and coherency in the concept, no matter how absurd that concept might be. That, to me, is the mark of something great: the ability to evoke a strong emotional response, and make people think, whether or not that response is positive or negative.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/media.pitchfork.com\/photos\/598cae1956bc3206a7dc515c\/master\/w_790\/tim-eric2.png\" width=\"790\" height=\"395\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summarized in this article beautifully as a video in which \u201cgrown men \u2026 dance to shrill synth beats while eating Totino\u2019s pizza rolls out of a tiny pink backpack,\u201d comedy duo Tim Heidecker and Eric Wareheim\u2019s commercial for Totino\u2019s pizza rolls depicts an authentic and successful marriage between image, music, sound, and editing &#8212; a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/assignments\/music-video-review\/totinos-pizza-rolls-a-postmodern-adventure-good-job\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Totino&#8217;s Pizza Rolls: A Postmodern Adventure Great Job!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[248,251,11,250,249,247,253,252,245,246],"class_list":["post-506","post","type-post","status-publish","format-standard","hentry","category-music-video-review","tag-absurdist-humor","tag-advertising","tag-bass","tag-incongruity-theory","tag-kant","tag-pizza","tag-punk","tag-repetition","tag-tim-and-eric","tag-totinos"],"_links":{"self":[{"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-json\/wp\/v2\/posts\/506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-json\/wp\/v2\/comments?post=506"}],"version-history":[{"count":13,"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-json\/wp\/v2\/posts\/506\/revisions"}],"predecessor-version":[{"id":718,"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-json\/wp\/v2\/posts\/506\/revisions\/718"}],"wp:attachment":[{"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-json\/wp\/v2\/media?parent=506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-json\/wp\/v2\/categories?post=506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/MHS123_Fall2017\/wp-json\/wp\/v2\/tags?post=506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}