Music videos were at first used for marketing and advertising purposes. They were used to increase the sale of a certain album or a song. However, music videos has also been a great tool for artists to use to complement their songs. A music video usually gives one’s song greater meaning and an easier way to understand what the music is about. The sounds, visuals, and the effects all contained in the music video and the music creates a unique experience that is its own. The artist can use symbols or references to make their music video more relevant and deep. One of the sensational songs that uses the music video make the song greater is Bohemian Rhapsody.
There are six different parts in this song that is very different from each other. They all use a different musical style such as rock, ballad, or even opera. As the musical styles change, the visuals and the mood of the music video also change to fit the style that is being played. The song opens with an acapella of a multi-track recordings of Freddie Mercury singing. In the music video, it shows all four members of the band in dim lighting lip syncing the lyrics. The lighting helps with the mood of the slow style of the song. Later in the song, Mercury’s head is more prominent to depict him as the main character of the song as he sings the main lyrics. The other members are shown to be singing the chorus in the background.
After the introduction, the song enters into a ballad. Here, the music video changes to show the members of the band playing their instrument. The lighting here is very colorful but a little dimmed to match the ballad style. Then there is a little guitar slow that helps to transition into the operatic part of the song. Here, just like opera, the members of the band are a different character. When there is a different character singing, that member playing that part will appear on screen. It feels like they are having a conversation because of this. The lights are also dim again just like the introduction here. Towards this end of this section, the music builds up that leads to a rock section. The music video tries to imitate a rock concert here to fit the style of the song. The visuals here are flashier and more dramatic than before which could be described as more calm. The clothing the members wear here are even flamboyant to help. As the song ends, the style and the visual goes back to how it was during the introduction.
I thought that one of the strong points of Bohemian Rhapsody’s music video was how there were many different styles of visuals to go along with the song’s change of styles. I thought that each style matched the mood of the part really well. However, I thought maybe it could have used some symbolisms or allusions to give it greater depth and meaning to the song. I just feel like they could have done a little more with it to enhance the music video whether making the the contrasts between the styles more different or something else. They could’ve maybe tried to emphasize the lyrics with the visuals. However, it was said that the meaning of the song was very individual to the listener. There are a lot of words in the lyrics that seemingly don’t make sense.
Zoom Out
Bohemian Rhapsody is a great example that relates to what we have been learning in class. It shows how the use of technology can improve and be a part of music. Throughout class, we have been learning about how technology is used in a progressive way to change how we consume music. Some examples were recordings and the use of computers to create electronic music. With music videos, the songs that artists created were embedded with more meaning to help convey the message to the audience better.