{"id":2068,"date":"2019-04-18T04:53:09","date_gmt":"2019-04-18T04:53:09","guid":{"rendered":"http:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/?p=2068"},"modified":"2019-04-18T04:53:09","modified_gmt":"2019-04-18T04:53:09","slug":"knower-and-the-new-age-of-shock-in-art","status":"publish","type":"post","link":"https:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/assignments\/music-video-review\/knower-and-the-new-age-of-shock-in-art\/","title":{"rendered":"KNOWER and The New Age of Shock in Art"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">More and more our modern society seems to be catering itself towards the attributes of shock value. Los Angeles based electro-funk duo \u201cKNOWER\u201d is no exception to this. The band consists of vocalist Genevieve Artadi along with drummer and keyboardist Louis Cole, who create a sound which borrows elements of uptempo funk music and pairs it with complex jazz harmony and bold EDM production techniques. <a href=\"https:\/\/www.laweekly.com\/music\/la-duo-knower-stretches-the-boundaries-between-jazz-funk-and-sanity-7016203\">Sam Ribakoff sums up the effects of their music<\/a>, \u201cIf you\u2019ve heard any of Knower\u2019s music, you can imagine how losing one&#8217;s mind can be a possible side effect.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Shocking ones audience is nothing new in music or any sort of art. <a href=\"http:\/\/archive.nytimes.com\/www.nytimes.com\/interactive\/arts\/art-shock.html#\/#finale\">In a New York Times poll, readers were asked what they thought was the most shocking piece of art from the past century.<\/a> While Stravinsky\u2019s \u201cRite of Spring\u201d placed 3rd in the poll, it is noted that the recent performance of the work by the New York Philharmonic did not cause any stir. This is testimony of the fact that our culture has desensitized itself to things that were once surprising. Naturally, catching the attention of an audience with music and visual is immensely more difficult for Artadi and Cole today than it was for Stravinsky approximately a century before.<a href=\"\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Joffrey Ballet Rite of Spring 1987 (2 of 3) with NO COMMERCIALS\" width=\"525\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/iH1t0pCchxM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Excerpt from Stravinsky&#8217;s &#8220;Rite of Spring&#8221; which shocked audiences for its outlandish dance routines in 1913<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=QRBaXz4898g\"> Louis Cole discusses his own mentality when writing music for KNOWER in an interview<\/a>. To emphasize that he writes for the sake of listener\u2019s reactions, he states that he tries to write \u201cA chord progression that makes you feel like you\u2019re happy but also like getting stung by bees\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> It doesn\u2019t stop there. Knower is notorious for sporting a wardrobe that matches the level of absurdity in their music. Here we can see Louis Cole dressed in an absurdly oversized corn t-shirt that could double as a Halloween costume, while Genevieve sports a rain poncho and her hair put up in a style that matches the size of her own head. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"428\" src=\"http:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/wp-content\/uploads\/2019\/04\/A-3300442-1459776965-6278.jpeg.jpg\" alt=\"\" class=\"wp-image-2072\" srcset=\"https:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/wp-content\/uploads\/2019\/04\/A-3300442-1459776965-6278.jpeg.jpg 600w, https:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/wp-content\/uploads\/2019\/04\/A-3300442-1459776965-6278.jpeg-300x214.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> Perhaps the best example to demonstrate just how intense KNOWER\u2019s work can be is the music video for the song BUTTS T**S MONEY. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BUTTS T**S MONEY - KNOWER\" width=\"525\" height=\"295\" src=\"https:\/\/www.youtube.com\/embed\/LKS1XSiyGYQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> The concept of the song is simple, \u201cButts and tits and money, Cause I\u2019m broke and ugly.\u201d <a href=\"https:\/\/genius.com\/Knower-butts-tits-money-lyrics\">The lyric <\/a>seems to note a reliance on sexuality to promote music. Vocalist Genevieve Artadi demonstrates this within the video. She is shown thrusting with hands on her hips and even riding an inflatable swan while wearing a bathing suit. These visuals bring the lyrics to life and make the subject matter a very real thing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Sonically, the song has an intense impact, featuring Cole\u2019s strong and funky drum beats, a fat sounding bass synth, and Artadi\u2019s screaming line \u201cGIVE IT TO ME NOW.\u201d The music video only further emphasizes this powerful sound; at the start of the chorus, a CGI visual is used to show two penis shaped rockets shooting through Cole and Artadi\u2019s heads. This is followed by flashing lights of the word, \u201cSEARING,\u201d aggressive dancing from the band, and a multitude of green screened Genevieve Artadi\u2019s. <a href=\"https:\/\/playatuner.com\/2016\/08\/knower-interview\/\ufeff\">When questioned on this creative concept, Cole responded<\/a>, \u201cWe just go with what looks cool that has like a off the bat visceral impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Seemingly, Cole&#8217;s mission is achieved with the video. In the comments section, many reference drugs to stress this impact of the experience. Youtube user Skeepan writes, \u201cHoly fUCK this is not the shit you watch when you&#8217;re high. I say this not at all because I was high when watching, but because I had to make sure I wasn&#8217;t in the middle of the video.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\tKNOWER has a message and is set on being heard. By implementing such extreme visuals to a song that is already so vivid in its message and its sound quality, Cole and Artadi create an experience that is heard through all the noise of the modern world.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More and more our modern society seems to be catering itself towards the attributes of shock value. Los Angeles based electro-funk duo \u201cKNOWER\u201d is no exception to this. The band consists of vocalist Genevieve Artadi along with drummer and keyboardist Louis Cole, who create a sound which borrows elements of uptempo funk music and pairs &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/assignments\/music-video-review\/knower-and-the-new-age-of-shock-in-art\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;KNOWER and The New Age of Shock in Art&#8221;<\/span><\/a><\/p>\n","protected":false},"author":91,"featured_media":2074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[586,612,581,614,611,610],"class_list":["post-2068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-video-review","tag-youtube","tag-edm","tag-knower","tag-searing","tag-shock-value","tag-stravinsky"],"_links":{"self":[{"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/wp-json\/wp\/v2\/posts\/2068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/wp-json\/wp\/v2\/comments?post=2068"}],"version-history":[{"count":1,"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/wp-json\/wp\/v2\/posts\/2068\/revisions"}],"predecessor-version":[{"id":2075,"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/wp-json\/wp\/v2\/posts\/2068\/revisions\/2075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/wp-json\/wp\/v2\/media\/2074"}],"wp:attachment":[{"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/wp-json\/wp\/v2\/media?parent=2068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/wp-json\/wp\/v2\/categories?post=2068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gcornish.digitalscholar.rochester.edu\/mhs123_spring2019\/wp-json\/wp\/v2\/tags?post=2068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}