Zach Hill is a drummer and visual artist from Sacramento that has been involved in numerous influential bands throughout the last 15 years including Hella, The I.L.Y’s and Death Grips. This particular track comes from his self released album, FACE TAT. His music is generally stupidly fast and has a crazed energy to it. It also should be said that his drumming chops are borderline too good.
https://www.youtube.com/watch?v=nCWiogdCMY0
The music video for “The Sancto Smile” stuck out to me because of the rapid camera movement as well as the general plot of the video. The plot is relatively straightforward; a girl goes crazy with rage all of the sudden and starts breaking everything and disrupting the peace around her. She also starts making out with herself in the mirror, steals and blows up a car, and gets into other sinister things. The plot is accelerated by shortly cut clips of video linked together in rapid succession. This fits nicely with the plot and the music, which is also fast and features indecipherable lyrics and quick interruptions of noise within the song. The video is also interrupted repeatedly with closeups of her making out in the mirror and paint peeling off a wall as she carves an upside down cross in it with a knife. I’m not sure if there’s any deeper meaning to this video.
Most people in the comments were fans because of the relative obscurity of this video/artist. People are sharing background information on the actors and making jokes mostly, nothing analytical. “Herbert” wants to talk about the explosion effect on the car, which was understandably done cheaply. “Gabriel Molina” notices that an actor in the video was another member of Death Grips, Andy Morin. “The Scare Pusher” realizes that this video is an excerpt from a longer project, “California Bird Dudes”.
Overall the comments make you realize how close knit fans of different artists have become, and how segregated different styles of art and the artists of these groups are. You realize that all the people in the making of this video are supporting each other in each individual’s artistic endeavors, which is not immediately apparent. This re enforces the fact that making connections with like-minded people early on is essential.
Even though this video was made 7 years ago it still brings up the question about where this style of music could go from here. It seems like the music has gotten as fast and crazy as possible and is on the verge of exploding. Fortunately, soon after the release of FACE TAT, Zach Hill met rapper Stefan Burnett and brought his talents and ideas to Death Grips, making radically different music.
“The Sancto Smile” also shows that music videos can now be easily made by independent artists on their own terms, and can be made for lots of different songs without much cost. For example, the Death Grips album, “Government Plates” features a music video for every song. Artists can now easily intermingle their musical art with their visual art. With this there will and already have been music videos that are basically short movies centered around a song. Kendrick Lamar has done this as well as many others. Combining and mixing more than one song into what becomes a short film. I’m still waiting for a single video to accompany a whole album.
When listening to and becoming a fan of a style of music nowadays, you’re throwing yourself into a whole culture and way of life that includes music, fashion and visual art, and as I’ve said before these different cultures will multiply and segregate as the internet allows people to satisfy themselves the niche or niches that are just right for them.
https://en.wikipedia.org/wiki/Zach_Hill
https://en.wikipedia.org/wiki/Death_Grips
https://en.wikipedia.org/wiki/The_I.L.Y%27s
https://en.wikipedia.org/wiki/Hella_(band)
https://www.facebook.com/deathgripz/

