Tomorrowland is an annual electronic music festival held in the small, picturesque Belgian town of Boom. Since 2005 it has grown into one of the world’s largest and most noteworthy festivals. From its early years, ID&T who produced the festival, focused on experience and community over profit and renown. The particular attention to detail and incredible line-up of artists led to world record ticket sale times, with sell out occurring within seconds every year.
https://www.youtube.com/watch?v=6dVFy4d61gU
In the summer of 2011, Tomorrowland took an unprecedented step and uploaded what they titled “Aftermovie[s]” for every festival up to that point. These, at first short, videos posted to YouTube and Vimeo were meant to give attendees a sort of virtual yearbook. The first video “2005 Aftermovie” was a little over 3 minutes long. It was not until 2012’s edition of the Aftermovie that the videos received viral attention. The “Book of Life” themed 2012 edition of the festival produced an “Aftermovie” that received over 140 million views. Riding the massive EDM bubble that had begun to peak in the US, the rise of YouTube as a foremost competitor in the sector of mainstream content production and a generation that valued experience over anything else, Tomorrowland producers understood the value and importance of what they had created.
The “Aftermovie” became as much a celebration of the year’s festival as it became a viral marketing tool and celebration of the evolution of electronic music and rave culture. By 2017, it had amassed over a billion views across its Youtube channel.
2017’s “Amicorum Spectaculum” was a Tomorrowland like no other. The largest stage to date, the most impressive and expansive line-up in Tomorrowland history, the most tickets sold, and the most countries represented by its participants since the festival’s inception.
The 2017 Official Aftermovie was a paragon of seamless interplay between visual and aural experience. The almost half hour long video not only shows off the incredible production value of the event itself, but presents a narrative that explores themes of unity, multiculturalism and acceptance that the festival has preached since 2005.
The video opens with a panoramic view of the festival grounds, themed airplanes and an incredible montage of flags from all over the world that festival goers proudly display. These opening scenes are accompanied by atmospheric tracks from Steve Angello’s fittingly titled Genesis EP. The track used in this first scene, Rejoice, is a massive departure from the EDM ( specific genre of pop electronic dance music popularized in the early 2010s) sound that put electronic music on the map in foreign markets. Steve Angello as an artist maps this evolution of electronic dance music, he was at the forefront of the EDM push in the 2010s as a member of the iconic trio Swedish House Mafia. This track explores more underground sounds than those he rose to prominence with, its synthesis of grunge rock and sampling of gospel and religious vocals are indicative of the return of electronic music to its experimental and exploratory roots. An incredibly fitting tune for the opening scene of the worlds foremost electronic music festival.

User LieberBecksBier alsShakespeare comments on this return to electronic dance music’s roots. He mentions Tomorrowland “turning its back” from EDM, a term coined in a huge multinational marketing push, meant to make the music more accessible to younger audiences. The term EDM stuck around longer than intended and became a blanket term for the incredibly diverse and imaginative sound world of electronic music. This “blanket effect” led to a long period of homogenization of mainstream dance music, which had a devastating effect on the creativity and individuality of underground artists. The popularity of Skrillex and Swedish House Mafia specifically made the american perversion of dub-step and a very specific progressive house sound respectively, the overwhelming and sole mainstream sound for many years. Tomorrowland in this video, strategically chooses tracks and artists that embody the return to the creativity and sounds of the pre-EDM rave.
The next few minutes of the video explore the move-in process. A building trance track (Filterheadz’s Kaleidoscope) accompanies time-lapse clips of people walking into the festival’s temporary campgrounds. Interspersed between the clips are people’s thoughts on attending the festival, representing a variety of shapes, sizes, colors and nationalities. As the music builds, the excitement and speed of the clips build as well, climaxing in the first experience of a hard “four on the floor” beat track, and a first full frame shot of the iconic Tomorrowland mainstage. The frames seem to change in time with every idiosyncrasy of the track, and as the “welcome to the jungle” vocals start to creep in, all of the festival’s 16 stages are presented in a whirlwind of quickly shifting frames. Just as quickly the music stills and nighttime falls.
This is when the incredible cinematography and production of the video and event truly come to life. The House of House, a track by the festivals main headliners Dimitri Vegas and Like Mike builds as the lights and lasers of the festival begin to come alive. The anticipation of the eventual “drop” is heightened by quickly changing frames, odd vantage points, peeks of pyrotechnic displays, as soon as the main portion of the song begins, the camera focuses on the incredible fireworks, lasers and enthusiastic dance from people and artists alike. The music, audience, Djs and stage all move to the same beat, and form a cohesive experience.
A similar cycle of low tempo ambient to high tempo house tracks accompanying a transitioning from day to night is employed in the next part of the video. Smiles, flying hands, bouncing heads are featured from all kinds of festival goers. This concludes with words by the godfather of modern electronic dance music, Armin Van Buuren .
On the mainstage with the word “UNITE” proudly displayed at its base, he brings attention to the 7 satellite shows providing live stream coverage around the world; Germany, Dubai, Lebanon, Malta, Spain, South Korea, Israel. This scene is accompanied by Martin Garix’s track Pizza, not only does the incorporation of string instruments make the moment incredibly nostalgic, but it speaks to the future of the genre. A 21 year old wunderkind, Garrix represents a controversial but promising future of globalization and multiculturalism embodied in electronic dance music’s next generation of fans.
“It’s an amazing feeling to know that while you’re getting goosebumps at the MainStage in Belgium, literally millions of people around the world are watching my performance, even organizing home parties and having an amazing time as well.” -Armin Van Buuren
This globalization of the art form, and incredible role technology continues to play on the dissemination and consumption of the music is further explored in user vadeske’s comment:
The festival’s online presence has allowed it to reach homes across the world, in a way that could never have been imagined in its inception. The idea of unity earns a new meaning when social media and live stream engagement for Tomorrowland’s 2017 edition garnered over 1.2 billion views by more than 200 million unique fans.
“Not only has the growth of the event itself been amazing but also the content that they produce, like the live registration and after-movie. It just gets better and better each year. I think it’s great that people at home can watch the live stream and experience the festival as if they were there themselves.” -David Guetta
The video ends with an incredibly moving snippet of London Grammar’s Hell to the Liars Remixed by Kölsch. Along with text thanking performer, artist and visitor alike for the creation of the experience, the music creates a nostalgic and incredibly emotional atmosphere. This track takes an indie-pop Nottingham native band’s song, translates it into trance style sounds, and ultimately fades to a string orchestration, very reminiscent of late romantic music, faded and echoey vocals and incredibly faint acid house sounds are barely perceptible. One would we be hard pressed to find a track that more perfectly embodies the state of transformation electronic music is experiencing so beautifully curated by Tomorrowland.
In its final scene the video urges viewers to take the beauty of the experience and use the impulse to “spread [their] message to the world…” Live today, love tomorrow, unite forever. These egalitarian, utopian and community oriented ideas may seem idealistic, but for three days every year, this video and festival argues that Tomorrowland proves living by these principles is achievable.
Progress and cohesion are central to driving this point home, and many comments below the video praise not only the cinematic and musical content, but the accurate representation of the ideals and atmosphere of the festival experience.
Tomorrowland 2017’s “Official After Movie” is a celebration of its performers, audience, artists, but more importantly explores the real-time evolution of electronic dance music and serves as a platform to further preach its ideas of unity, acceptance and multiculturalism.


Tomorrowland 2012 Aftermovie 







