The Power of Sight and Sound

Music has always been something that we, as humans, have listened to. Unless we were watching a live performance, music has solely been aural however within the past 40 years, artist have begun adding video performances to add a different artistic perspective to the song. Often, these videos have been used to show live performances of the band, or create an artistic vision of the song, however in recent years, these music videos also create a story for the song and expand on the lyrics even more which can evoke a large range of emotions in people.

Music videos began growing in popularity in 1981 after the opening of MTV which aired new and popular videos on a weekly TV show. Although MTV was not super successful to start out, it grew in fame after many of Michael Jackson’s songs were aired on the show. One of the first music videos that really stood out to producers and fans and helped propel the music video business forward was Michael Jackson’s “Thriller” video. The actual song starts about 4 and a half minutes into the video, and everything before then paints a small scene to make almost a miniature movie out of this hit song. After this video came it, it began to change the way artists viewed their own songs and how they wished to portray the thoughts and emotions they were feeling while performing. Other artists began using MTV as a way to increase their recognition as an artist, which worked for many of them. Madonna took this approach as well as Duran Duran and Peter Gabriel, all of which are big household names to this day.

This remained a way for artists to both release their music to a wider audience while also adding a new artistic outlook to their songs for a while, however as MTV began to decline, the internet began to grow and a little thing called YouTube emerged, which became a new medium for artists to create and share music videos on.

YouTube ironically began as a website where the creators had hoped people could post videos of themselves and meet others, almost as a dating website. However, this was not favored by many people so the three creators took their idea and decided to keep the foundation, but change the videos from ones of a dating profile to funny TV or news clips people were always searching for: the idea was a hit and the website took off. Although YouTube began as a platform for people to post dumb videos, artists began to use it as a way to post their music videos in hopes that if enough people saw it, their career could take off. Other artists posted their videos there so that it could reach a broader range of people. No matter their reasoning however, YouTube became a very prominent place to succeed as an artist and has only grown as such in recent years.

One of the newer musicians these days who uses YouTube as a means to spread their music and music videos is the rapper Lil’ Dicky. He is known for his songs “$ave Dat Money” and “Lemme Freak,” however his song “Molly” which features Brendon Urie (the lead singer of the band Panic! At the Disco) is emotionally haunting and these emotions are highlighted in his music video.

Born David Andrew Burd, this rapper claims he was extremely awkward in high school (weren’t we all though?) and didn’t even get into rap until his later years. He gained popularity because he chooses not to rap about the typical “rap topics,” but instead about his own life, even going as far to make fun of himself on a regular basis. This is why is song “Molly” is so hauntingly depressing.

After listening to the song, yeah, it’s upsetting, but once you watch the music video, the tears will start flowing. The song is about how Lil’ Dicky was dating a girl named Molly, but she became fed up with his constant need to put rap above her, so they broke up and now, years later, he’s at her wedding watching her marry a different man even though he still loves her. In the song, he basically says he regrets everything he ever did to her but knows that she deserves someone better.

Obviously, anyone with a heart will sob watching it. Although the song itself is sad, the music video adds a second layer of emotions and deepens the understanding we have of the situation. The video is similar to Jackson’s “Thriller” as it begins with an opening scene which then leads to the music and creates a small movie out of this one song. The trick to this video however is that in the opening scene, the viewers expect that Lil’ Dicky is the one getting married, and it isn’t until the chorus of the song enters for the first time that we are all sorely disappointed. Had the chorus and the images not lined up at that exact time, the video may not have had the same effect. Everything in this song lines up with a scene in the video that helps portray the lyrics in a more expressive manner. This allows the true emotions of the song to emerge in a way where it is very obvious to viewers and affects them in a strong way.

Now, without looking at the comments, I could assume that I am the only person who had such a strong reaction to this video, however many people did comment and it is very obvious everyone had a similar, heartbreaking reaction. One person commented “Didn’t expect such emotional music from Dicky.” Another person commented “God damn this got me good…” and someone else said “Damn Dave… This shit is deep, has me all up in the feels. Much respect homie.” Although not all of the comments have to do about the emotions of the music, those that don’t are really only talking about the featured artists in the video. Virtually everyone who commented on here said something about how deep this song is and how the video is very misleading, which only makes it more emotional in the end. One reactor made note of how they felt fine watching the video until 1:50 into it, and thats when they were dumbfounded and began to cry.

Although the song on its own is fantastic, the music video for “Molly” just adds many extra layers to it helping portray the emotions Lil’ Dicky hoped to express. The video with this music creates a story and a powerful image for viewers which evokes a lot of strong reactions out of people. The addition of this music video allows viewers to not only experience Lil’ Dicky’s emotions aurally, but also visually, and usually people are more keen to grow attached to something while both viewing and listening. The video for this song, and many others, adds another dimension and allows the artists to be creative and even more expressive than if they were to just record audio which is why music videos have stuck around and are still spreading artist’s songs across the world to a large base of people.

Beyoncé’s “XO” : A Multisensory Music Video

Beyoncé’s song “XO” is track number 10 on her 2013 self-titled album, “Beyoncé”. Beyoncé labeled this album her “visual album” , as every song also has a music video. “XO” quickly gained popularity after its release. The majority of fans loved the song, however others had a negative reaction.

The song begins with the voice of a NASA Public Affairs Officer moments after the space shuttle Challenger exploded in 1986. Some of Beyoncé’s fans deemed using this recording insensitive, especially those who had lost loved ones in the disaster. Beyoncé responded to this saying “The song ‘XO’ was recorded with the sincerest intention to help heal those who have lost loved ones and to remind us that unexpected things happen, so love and appreciate every minute you have with those who mean the most to you”.

The music video, set in Coney Island (Brooklyn, NYC), illustrates what Beyoncé intended with the message of this song. I will break up my analysis into a few pieces: text painting, camera footage, and the effect of the music within the pace of the video’s visual story.

The music video begins with flashing colorful lights, and the first lyrics we hear Beyoncé sing are “Your love is bright as ever/ Even in the Shadows”. Immediately viewers see the contrast of light and dark. There is a sense of temporality both in the video and the lyrics, as we start seeing different scenes of Beyoncé singing individually, Beyoncé with friends in the amusement park and arcade, and random people having fun in the park. The lyrics “We don’t have forever/ Baby daylight’s wasting” Is shown with some scenes of the video being filmed in daylight, and some at night. When Beyoncé sings, “In the darkest night hour/ I searched through the crowd, Beyoncé is surrounded by people. Sun sets in the video with the lyrics “We don’t have forever”. I could go on and on, but basically this video does a great job visually representing the literal meanings behind the lyrics. This makes the song not only more digestible, but it becomes an experience of multiple senses.

The camera shots in this video are also very effective in creating a powerful musical experience. We see the juxtaposition of more intimate and close up angles of Beyoncé alongside moving and sometimes out of focus shots of people in the park. The clip of Beyoncé and her friends on the roller coaster is also an interesting camera shot because we can almost experience the ride as if we were Beyoncé. The camera is also very focused on people smiling and loving each other, which again makes the experience more intimate both visually and musically.

 

The music and the video come together harmoniously. Scenes are pieces in rhythm to the music, and because most of the clips are moving, the video compliments how upbeat the song is. Beyoncé and her friends also make a dance move out of “XO” with their hands that goes along with the music.

Overall this music video is very stimulating and makes listening to the song that much more meaningful. As I scrolled through the comments, I found three that sum up the general reaction to this music video.

These comments about being able to “feel” the music and the song taking them back to a certain place or atmospheric feeling are definitely influenced by the powerful experience of the video! Anyone who has been to an amusement park, have been out with friends late at night, or have even just had a great time with loved ones at any time can relate to this song and video, which is why it is such a powerful piece of art.

I hope watching this video inspires you to go check out some of Beyoncé’s other awesome music videos. Here are three that I was considering for this blog post and are just as cool and a testament to how music can be a multisensory experience with image, sound, and screen!

“Love on Top”

“Pretty Hurts”

“Halo”